The cheapest vodka brand on the planet, vodka, is being squeezed out of stores, while prices are rising.
The price of vodka rose by 4.5 per cent in October, while average retail price was 4.7 per cent higher, according to Euromonitor.
The average retail cost of vodka for a bottle was $4.16, up 2.4 per cent.
The cheapest brand, vodka cranberries, was $2.29, up 6.6 per cent, according the company.
The most expensive vodka brand, rum rum, rose by 2.9 per cent and the cheapest vodka rum was $8.40, up 3.5 percent.
The brand most expensive, rum, was still the cheapest, with a price of $9.80, according Euromonitors.
A lot of the growth in the price of brands was due to cheaper products, with cheaper rum prices increasing by 8.5 percentage points.
The company said that the trend was due in part to the fact that the consumer was becoming more willing to pay for high-end brands, with rum prices rising by 2 per cent over the same period.