The gum is also used to create cranberry tarts, and as an alternative to gum, a cranberry fruit punch.
A cranberry juice has been marketed as a weight loss and healthy alternative to sugary soft drinks.
According to the company, it has been a part of the diet for thousands of years and is also one of the most popular fruits eaten by children in Australia.
Cranberry gum is currently available in grocery stores, but its production is estimated to be at least 300 million tonnes annually.
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