By now you’ve probably seen the video of Walmart’s Cranberries Cheese, a sandwich of cheese with cranberries and pomegranate, on Food Network.
But did you know the chain is also getting a brand new brand name?
Walmart says its brand name will be “Cranberry Cheese” in honor of its namesake brand, which is a reference to the cranberry brand of cranberry cheese.
The brand name also reflects the brand’s commitment to supporting small business.
Walmart said in a statement, “The Cranberry brand is known for quality and innovation.
We want to give our customers and our community a unique and fun brand that can be enjoyed by everyone.”
While Wal-mart’s brand name may be a bit different than the original name, the company says it will still be a part of the brand.
“We are excited to partner with Wal-Marts Cranberry Club to create a brand that celebrates all the great things that the store has to offer, and we’re also excited to bring this brand to Wal-marts locations across the country in the coming months,” a spokesperson for the company told The Verge.
“As a Wal-mar-Mart fan and supporter, I’m so excited to be part of this exciting brand.”
For now, though, we can’t wait to see how the brand will look in the stores.
“The brand will be unveiled at the end of the month,” the spokesperson added.