A new report by the Federal Trade Commission (FTC) found that some of the most popular baked goods and baked goods-themed products on the market are adulterated.
The report, which analyzed product labels and price comparisons for a sample of 874 brands of baked goods, reveals that there are more than 500 brand names and products that are more likely to contain counterfeit ingredients than their authentic counterparts.
According to the FTC, there were more than 10,000 fake and counterfeit products and foods on the marketplace in the first nine months of 2017.
“Fraudsters may be exploiting the proliferation of new baked goods products, including some made with highly processed and expensive ingredients, to market their wares to consumers and avoid paying hefty licensing fees to food manufacturers and food processors,” said FTC Chairwoman Edith Ramirez.
“If consumers have a need for fresh, tasty baked goods that they can afford, they should buy them from a reputable vendor that offers them a good quality product and that is manufactured with good manufacturing practices.
Many of these baked goods are manufactured in China, and it is a common practice to mark these items with the name of a competitor or the company that makes them, which makes it easier for counterfeiters to avoid paying licensing fees for the manufacture of these products.”
The FTC report notes that counterfeiters are more active online, as consumers may purchase counterfeit products online or on a smartphone app.
It also notes that the counterfeit products often have different names than the actual products.
Some of the products that were found to be adulterates included chocolate mousse, chocolate chips, strawberry, apple, strawberry ice cream, and strawberries.
Other products that contained counterfeit ingredients included banana chips, chips, and cookies.
Another report by CNN Money found that a brand name in China can be worth hundreds of dollars if you can find a cheaper version in the U.S. Among the brands that were the most adulterate were Blue Apron, Applebee’s, and Pizza Hut.
Applebee’s said it would discontinue its sale of its iced-in-the-sun iced iced pizza in the United States in 2019.
Pizza Hut said it will no longer sell its ichiban ichiben, a kind of fried chicken sandwich made with fried rice, in the States in 2018.
In addition to the brands with the highest rates of adulteration, the report found that brands that did not comply with food safety rules, such as Subway and Olive Garden, had higher rates of contamination.
For more on the report, read the full report at http://www.consumerfinance.gov/consumer/2017/06/24/fraudulent-baked-goods-and-bakery-baking-and_food-labeling/